Ulrika Andreasson

The power of positive reinforcement. What animal training taught me about game change.

Ulrika Andreasson

Entrepreneur and Animal trainer

Ulrika Andreasson is an entrepreneur and an animal trainer, and the first in the world to clicker train a reindeer. She and her reindeer have had assignments in international events as well as in commercials and films. When training animals, she practises clicker training, a method based on positive reinforcement. Motivation, cooperation, and respect for the individual are her core principles.
And yes, she will bring Rudolf the reindeer on stage!