Helena Nordström

What a taxi driver can teach you about place branding

Helena Nordström

Founder and CEO Placebrander

Helena Nordström is one of the leading authorities within Place Branding in Sweden. She has worked with destinations such as High Coast Sweden, Visit Sweden, Åre Sweden and Småland. She is, together with her team, awarded with prizes such as the Swedish Web Prize for her work within Place Branding. Annually Placebrander together with a jury select the best Place Brander in Sweden, they continuously serve trends within the field and arrange events for the industry.